Behavioral Analytics: Understanding Player Behavior

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By Tsahi Levy, CMO, CoolaData Today’s mobile gaming industry is thriving, with a rapidly growing number of players across the globe. According to Newzoo‘s Global Games Market Report, 2.2 billion gamers are expected to generate $108.9 billion in 2017, an increase of 7.8% compared to 2016. Mobile games are a marvel of code, challenging gaming […]

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Source: Game Sauce