IKEA releases VR kitchen experience on Steam

Uncategorized Admin 0

Swedish furniture store IKEA has released a new VR experience on Steam, which allows prospective customers to view various kitchen designs in virtual reality before deciding to buy.

The VR experience allows players to walk around various kitchens in full 3D, complete with interactive with drawers and cupboards. You can change the material finish of the kitchen as you explore, or even change your perspective to view it from the height of a small child or a very tall person. Players will also be able to interact with things such as frying pans, placing them on the stove as well as vegetable skins which they’ll be able to recycle.

“Virtual reality is developing quickly and in five to ten years it will be an integrated part of people’s lives. We see that virtual reality will play a major role in the future of our customers. For instance, someday, it could be used to enable customers to try out a variety of home furnishing solutions before buying them,” says Jesper Brodin, managing director at IKEA of Sweden and Range & Supply Manager at IKEA Group.

The experience is available for free on Steam and is compatible with HTC Vive. It was developed by French company Allegorithmic using Unreal Engine 4 and will be continuously updated until August when the test pilot ends. See some screenshots below.

ss_b3ee2249072214f105c25659bae9e821a3a6a430
ss_7fe9f3a20c5f854a27ccfa6ed98f3106e2153bf9
ss_d167623a61e708c626f0b29207cf8cab49dc344f
ss_dcbc49552e78fecc6864d8c76ee7ac4291c29e3f
ss_427075207fd93fc76b60026cd32efb7b4bc1fa37

Source: God is Geek