Justin Booth-Clibborn: Branding for a Sustainable Difference | Casual Connect Video

Uncategorized Admin 0

In order to compete in this overly saturated and ultra-competitive mobile gaming landscape, having a compelling brand along with good creative ideas is key. This emotional connection is needed for both user acquisition and user retention. Justin Booth-Clibborn, Head of Business Development at Psyop explained during his session at Casual Connect Europe that simply showing […]

The post Justin Booth-Clibborn: Branding for a Sustainable Difference | Casual Connect Video appeared first on Gamesauce: Global Inspiration for Game Developers.

Source: Game Sauce