My N. Tran and the All-important First Dollar | Casual Connect Video

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In her lecture at the inaugural Casual Connect Tel Aviv in 2015, award-winning monetization designer My N. Tran challenged conventional free-to-play funnel wisdom and showed that the power of converting your players is as impacting as both retaining and monetizing. Drawing on design experience from three top-100 grossing titles, My N. Tran of Storm8 shared tactics and strategies for getting that all-important first […]
Source: Game Sauce