Gearbox has confirmed that a new entry in the Brothers in Arms series is in development, but with the memory of the troubled launch of Aliens: Colonial Marines still fresh in its mind, the studio is taking a more cautious approach for the inevitable reveal.
Speaking on the Game Maker’s Notebook podcast and spotted by VGC, Gearbox CEO Randy Pitchford explained that one of the reasons why Aliens: Colonial Marines was a critical flop was because the game had been announced far too early.
“The ink wasn’t even dry and they couldn’t help themselves, Fox and Sega,” Pitchford explained. “Fox was so excited, they wanted to let their world know that their licensing business was good. And Sega was really excited to let the world know that hey, they’re trying to get into bigger AAA stuff and make some real bets. So the contract wasn’t even signed yet and they announced this deal. And the second you hear Gearbox and Aliens and Unreal Engine, everybody already designed the game in their own head and so there’s no hope for us.”
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Source: Game Spot Mashup