The growth of streaming was one of the entertainment industry’s few success stories in 2020, and the marketplace is only going to get more competitive in 2021. Back in September, it was reported that ViacomCBS was set to rebrand and expand its CBS All Access platform as Paramount+. The studio has now announced that the service will launch in March.
As reported by Variety, Paramount+ will go live in US and Latin America on March 4, with international territories rolling out over the following months. In Canada, CBS All Access will simply be rebranded as Paramount+ in March, with the full service launching later in the year.
ViacomCBS will present a full overview of its plans for Paramount+, and its overall streaming strategy, at an investor event on February 24. The service is expected to bring together existing CBS All Access content with shows from Paramount’s vault, such as those produced by BET, CBS, Comedy Central, MTV, and Nickelodeon.
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Source: Game Spot Mashup