Psyonix and WWE have announced a partnership to advertise Rocket League across several global WWE platforms including television, social media and on the WWE Network.
As part of the deal, Rocket League will be a presenting partner of three upcoming WWE events, with the first being this Sunday’s Backlash, as well as the recently announced WWE Women’s Tournament. Subsequent events will be Great Balls of Fire on July 9 and, WWE’s big summer event, SummerSlam on August 20.
Furthermore, Visitors to upcoming WWE events across the US will have the opportunity to play Rocket League there and six videos on WWE’s Youtube gaming channel, UpUpDownDown, will be dedicated to Rocket League.
“As WWE fans ourselves, we are well aware of WWE’s strong capabilities as a strategic marketing partner,” said Jeremy Dunham, Vice President, Publishing, Psyonix. “WWE has proven time and again that they know how to execute fantastic integrated programming, and with an audience that has similar interests to our own, it was only natural that we team up to see what we could do together.”
“The integrated partnership with Psyonix will provide Rocket League with an opportunity to utilize WWE’s global platforms and reach our passionate fan base, many of whom are avid gamers,” said John Brody, WWE Executive Vice President, Global Sales & Partnerships. “We look forward to working with Rocket League as we collectively build customized one-stop shopping programs to reach their consumers.”
Source: God is Geek