Netflix’s immensely popular Squid Game was already announced as the platform’s most popular series launch ever, but now the streaming company has put a number to its success.
It reached 142 million households over its first four weeks. That counts people who watched at least two minutes. Squid Game is Netflix’s most popular show in 94 countries around the world.
Going forward, Netflix will change how it measures viewership. It will track hours viewed as opposed to accounts that watch at least 2 minutes of programming. “We think engagement as measured by hours viewed is a slightly better indicator of the overall success of our titles and member satisfaction,” Netflix said. “It also matches how outside services measure TV viewing and gives proper credit to rewatching.”
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Source: Game Spot Mashup