The Evolution of Digital Marketing – Why Gaming and Marketing Are Poised to Collide

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Developers have long understood the addictive quality of games. When we start to play, we become instantly unaware of what’s around us – we’re so lost in the world of the game. Technically, what’s happening in our mind is a dopamine release. This neurotransmitter controls pleasure and happiness, and makes it so that we want […]
Source: Game Sauce