Before Bungie agreed to a landmark publishing deal with Activision for the Destiny franchise, the studio considered signing with Microsoft or Sony for the franchise. Speaking to GamesBeat, former Bungie higher-up Martin O’Donnell said Bungie rejected the partnership opportunities with Microsoft and Sony because those companies apparently wanted to own the IP and this was a non-starter for Bungie.
Working with Activision allowed Bungie to retain ownership of the Destiny IP, and this was part of the reason why Bungie signed with the Call of Duty publisher, O’Donnell said. In his remarks, O’Donnell used air quotes when saying Activision “allowed” Bungie to own Destiny, alluding to the reportedly strained relationship between Bungie and Activision.
Former PlayStation Worldwide Studios boss Shawn Layden was also featured in the group interview, and he had a huge grin on his face as O’Donnell was sharing his story.
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Source: Game Spot Mashup