CD Projekt Red became one of the biggest names in video game development thanks to the success of The Witcher 3: Wild Hunt back in 2015, but it looks Cyberpunk 2077’s release is having a negate impact on its parent company. Though the open-world game beat Steam’s concurrent player record for a single-player game, its messy launch has caused CD Projekt’s stock to slip more than 33% since its early December high in Polish markets.
The downturn has caused some in the industry to question CD Projekt’s strategy. Daniel Ahmad, a senior analyst at Niko Partners who often tweets about industry happenings, said that this reflects an “overreliance on one large game release every few years…Any sort of uncertainty/issues will lead to this. Ultimately the decline isn’t because the game isn’t selling well, but because of future prospects / current known issues.”
As I noted before, the over reliance on one large game release every few years is never a good thing. Any sort of uncertainty/ issues will lead to this.
Ultimately the decline isn’t because the game isn’t selling well, but because of future prospects / current known issues.
— Daniel Ahmad (@ZhugeEX) December 14, 2020
CDPR’s stock is taking a hit IN THIS MOMENT. But let’s pull the camera back…
They’ll be fine. Stop stanning billion dollar corporations. They’ll recover from this. They already made their money back from CP2077 dev. They’ll get away with this. pic.twitter.com/wSlufQLvts
— Mike Futter (@Futterish) December 14, 2020
Others have downplayed the stock price, calling it merely a bump in the road for one of the world’s biggest video game developers. For example, reporter and consultant Mike Futter noted that CD Projekt’s stock price is still ahead of where it was a year ago.
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Source: Game Spot Mashup