The new media company spinning off from the merger between Warner Bros. and Discovery will imaginatively be called–wait for it: Warner Bros. Discovery. According to The Wall Street Journal, the merger between the two companies won’t be finalized and fully integrated until sometime in 2022.
Discovery CEO David Zaslav will be in charge of the merged group, which will marry WarnerMedia’s formidable roster of iconic characters and properties with Discovery’s sizable archive of unscripted shows and growing businesses sports business in Europe and also news. AT&T shareholders will own 71% of the new company. Zaslav announced the new name Tuesday from a town hall with WarnerMedia employees from the Warner Bros. studio’s Burbank lot, alongside WarnerMedia CEO Jason Kilar.
Here’s the new logo for Warner Bros. Discovery, per a press release that just went out. pic.twitter.com/3mbgFUvQb5
— Alex Weprin (@alexweprin) June 1, 2021
“Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world–that is what the company will be about,” Zaslav said in a statement. “We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration.”
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