Electronic Arts CEO Andrew Wilson has responded to questions about introducing in-game ads, saying, “There is a place for advertising when done right.”
During EA’s Q4 2022 earnings call, the topic of in-game advertising was brought up following reports that PlayStation and Xbox are ramping up their own in-game advertisement campaigns for free-to-play titles. In response, Wilson stated that the company wants to “ensure that the player experience is the best possible player experience that we can provide,” adding that they’ve tested various models over the course of time, while “some have continued and some we have stopped on the basis of really upholding the best possible player experience we can.”
“What we’ve seen generally though in entertainment media and even in games, particularly in mobile games right now, you see that there is a place for advertising when done right. And there is a portion of the community that when given the choice will participate in advertising where it benefits their gameplay experience,” Wilson said.
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Source: Game Spot Mashup