EA’s new “dodgebrawl” game Knockout City opted for an usual launch strategy, with the game being offered completely free as part of a Block Party trial for the first 10 days. This approach seemed to work wonders to attract players, as the game’s Twitter account has announced that Knockout City has reached 2 million players so far. Update: the figure has now climbed to 5 million.
EA said this event “surpassed expectations,” though the publisher never said what it’s expectations were in the first place. Whatever the case, EA is proud of the achievement.
“This party was unforgettable in many ways, and we’re so excited to see the support and positivity pouring in from you, our community! Since launch, we’ve seen 5 million new brawlers join us in matches, there’s been amazing–and unexpected–gameplay, hundreds of thousands of Crews were formed, over half a billion KOs landed, millions of hours of gameplay were watched, and–dare we say it?–thousands of friendships were made along the way. Who knew you could bond over hitting one another in the face with a dodgeball?” EA said.
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Source: Game Spot Mashup