How Payday Studio Starbreeze Turned Things Around

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Starbreeze Studios was in a perilous position several years ago, as it branched into publishing, acquired multiple studios, and planned to develop its own virtual reality headset resulted in company behind Payday spreading itself too thin. With Overkill’s The Walking Dead proving to be a financially and critically disastrous game, accusations of insider trading that resulted in a police raid, Starbreeze was facing insolvency by the end of 2018.

Since then, the company has dramatically reversed its fortunes thanks to a period of reconstruction that gave it the chance to pay off debts and refocus its efforts to once again become profitable. And it’s largely thanks to Payday 2 that Starbreeze is on the road to recovery.

“We have some awesome people who have been with the Payday IP throughout its lifecycle who are still with us, but it feels like a new company, a startup, and we’re really keen on getting [back on top],” new CEO Tobias Sjögren said to GamesIndustry.Biz. “And when we look at how Payday 2 is performing and how many people play it on a daily basis, I think we’re already there.”

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Source: Game Spot Mashup