It seems sometimes like everyone and their mom has a Netflix subscription, but the streaming giant still has room to grow, it seems, and is continuing to do even better than expected, the company said in a new financial report, which you can check out here.
Netflix gained 4.4 million subscribers throughout its third quarter of 2021, far surpassing the estimated 3.84 million goal they’d set out, and expects to add another 8.5 million subscribers in the fourth quarter. Conservative estimates were the result of a “lighter-than-normal content slate” in the first and second quarters of this year, and the company credits the slew of delayed content that has been rolling out for the impressive numbers.
The company also announced at the same time that it plans to use new metrics when reporting on viewership. Previously, Netflix used confusing metrics, such as considering an episode of a given show watched after just two minutes of viewing time. Netflix will shift to reporting on viewership by hours watched instead of the number of accounts viewing a title. This changes up the company’s top rankings a little; by number of accounts, Extraction is the streaming service’s top-ranked title with 99 million viewers over Bird Box‘s 89 million. By hours viewed, though, Bird Box comes in at 282 million hours viewed, versus 231 million hours for Extraction. The two movies both clock in on either side of a two-hour runtime, which puts that 50-million-hour gap into perspective.
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Source: Game Spot Mashup