Nintendo Boss Says Switch Is Entering "Midpoint" Of Its Lifecycle

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Having launched almost four years ago, Nintendo of America president Doug Bowser believes the Switch has finally entered the midpoint of its lifecycle.

In an extensive interview with Polygon, Bowser discussed the company’s 2021 outlook, how well the Switch performed amidst the ongoing pandemic, and what the midpoint for both the standard Switch and more-affordable Switch Lite means for the platform’s ecosystem. According to Bowser, it means the company will “really lean into both platforms” while continuing to call attention to the Switch’s unique console-handheld hybrid nature.

“[T]he way we build games onto the platform, and the way partners build games onto the platform, is really what matters and the experience that you have when you play,” Bowser said. “So that’s what we’ll continue to lean into as we go into really what will be the fifth year of Nintendo Switch. And as Mr. [Shuntaro] Furukawa [president of Nintendo] mentioned in his corporate management policy briefing, we believe we’re just at the midpoint of this life cycle on this platform.”

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Source: Game Spot Mashup