Starbreeze Working On New IP, Looking To Expand Beyond Payday

Payday developer Starbreeze has outlined its plans to develop a new intellectual property, which the company is aiming to launch in 2025. In the interim Q1 report for 2022, CEO Tobias Sjogren explained that the studio was currently evaluating several opportunities to grow its portfolio of games and diversify its business.

“During the quarter, we launched a project to develop a new game in-house with a view to release in 2025,” Sjogren said in the interim report. “This game might be based on a licensed brand, but we are also working on developing new IPs internally. Our strategy for new games is to use our experience in games as a service, and our ability to build strong communities that create long-term entertainment value for our players and long-term revenue for Starbreeze.”

The core goal for Starbreeze with its development of new IPs is to create a long-term and differentiated revenue model to help strengthen the studio, Sjorgen added. Payday still remains a valuable series for the studio, although its current earnings have seen a decrease of 32% year-over-year in net sales, according to GamesIndustry.Biz.

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Source: Game Spot Mashup