The Role of AI in UA: A Future Without Campaign Managers?

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By Ori Meiry, Head of Social Media, yellowHEAD Earlier this month, yellowHEAD had the pleasure of discussing user acquisition and retention for mobile games at Casual Connect USA 2017 in Seattle. Together with three leading players in the social casino arena – DoubleDown Interactive, Zynga and Playtika – we shared the latest trends we foresee […]

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Source: Game Sauce