Xbox Game Pass continues to grow, with a new estimate putting the subscriber count at 20 million as of June. Microsoft disclosed in a financial document that Xbox Game Pass subscribers grew by 37% in the 12 months ended June 30. The target was 48% growth, so Microsoft did not deliver on expectations as it related to Game Pass.
According to analyst Daniel Ahmad, 37% growth would put Game Pass subscribers at 20 million-plus as of June 30, a figure that has surely grown since then.
This would put Game Pass subs around 20m as of June if going by the 37% YoY growth figure.
— Daniel Ahmad (@ZhugeEX) October 19, 2021
Microsoft revealed this as part of a disclosure regarding executive pay. Microsoft CEO Satya Nadella’s pay is based in part on Xbox Game Pass subscriber growth.
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Source: Game Spot Mashup